eBay-like efficiency will drive search engine marketing

Search engine marketing has the potential to revolutionize how products and services are bought and sold around the world. It's a heck of a lot easy to sell something when you can deliver the possibilities to those that are looking for it. As I've heard it described, it's a 'virtuous cycle', because the buyer likes it this way and rewards the seller. Imagine, getting choices when you want, rather than being bombarded with choices when you're not.



I've marketed a lot of things, and I can definitely say it's easier for the seller too. Marketers get tired of spending time and money trying to reach customers, hoping that they reach them just as they are looking to buy. Might work sometimes but it's pretty dicey the rest of the time.



That's my story and I'm sticking to it. And by the way, eBay uses search engine marketing extensively, both paid and natural.