5 Must Have Elements for a Lead Generation Optimized Landing Page

When you have an online presence, there are a few things which you need to pay attention to in order to be a success. One of the major things to pay attention to is lead generation. After all, this is one of the premier reasons for having a landing page and an online presence to begin with. The more optimized you make your pages, the more leads you can enjoy. Below are five elements you simply must have on your landing page to make sure you will get the leads you are looking for:

1.Use a Good URL –
The URL is not only the way that your prospective clients will find you. It is also the way search engines find your website. To make sure your page is search engine friendly; it is a good idea to make sure that your URL uses keywords as much as possible. You should also make sure to opt for dashes rather than underscores.

2.Prove You Are Trustworthy –
One of the biggest problems most people have with giving up information is they feel they will be scammed in some way. Make sure to include everything from the Better Business Bureau (BBB) logo, to customer testimonials to Privacy Statements. These will reassure people you won’t use their information in a fraudulent manner.

3.Call to Action –
Always remember those who are on your landing page are looking for something. Give them a reason to click through to the free downloads, demos, reports or other freebies. Make sure you direct people to the content they are looking for through short copy with a distinct call to action.

4.Consistently Test Your Landing Page –
Make sure you are checking the effectiveness of your landing page on a regular basis. The more often you are checking in, the more likely you are to catch anything which is falling short of your goals so you can make necessary changes.

5.Thank Your Visitors –
Whenever you score a lead, make sure you thank those who gave up their information. Do not make them regret giving you their information. Make sure the thank you confirmation screen also includes another offer they can take advantage of. Above all else, make sure the thank you email is short, to the point and concisely written. You do, after all, want to make sure that you leave a good impression on would be clients.

These are just a few of the ways you can optimize your Landing page for lead generation. These can help you to get better results than the average telemarketing company, and for a fraction of the cost. You can also hire a professional company to help you with this kind of project.

Author: Matt Kraustrunk (Resource Nation)

Resource Nation provides free tools, tips, and purchasing advice for business owners and entrepreneurs in over 100 business categories ranging from telemarketing to credit card processing. Whether it's connecting businesses with local and national pre-screened vendors, or offering easy service comparisons on a VoIP service, Resource Nation empowers business decision makers by providing the information they need to make smart choices.