Search engine Mavericks

Surprisingly, there a number of companies we know that use seach engine marketing almost exclusively to generate new sales. The common thread is that it works. And it doesn't matter if its B2B or B2C. The comment usually is that it is much easier than other forms of marketing, not to mention lower in cost. I'm rather awed by these Mavericks, as they put aside traditional marketing and risk the future of their new sales (and customers) all on Internet and search engine marketing.



But perhaps they know something we don't - it works so well for them, it isn't a risk. They probably made incremental steps, measuring the ROI along the way and finally deciding that, at least for now, search engine marketing is the best way to approach their market.



Today, Google reported its 3rd quarter results. The mighty search engine that could, doubled its revenue from the same quarter last year from $400 million to $800 million. It blew by its revenue and profit forecasts. Not bad for a 6 year old company. Why? Maybe because it works... CBSMarketwatch commentary.