Website marketing for everyone

Many prospective clients feel that they don't need website marketing because they don't have an e-commerce website. While we understand their rationale, we certainly don't subscribe to it. A properly optimized site can turn a website into a 'marketing weapon', by turning visitors into prospective leads. All it takes is a strategy and willingness to implement the necessary steps to attract traffic and then find out who is interested, track when they come back, and what topics they are interested in.

In addition, websites can be a great tool for branding. Searching under relevant keywords and coming up with your company's name and website will generate name/product/service recognition. You don't have to 'sell' something right away to get value. But of course, the trick is being found under those keywords to begin with.

Microsoft announced the beta version of their new search tool with 5 billion pages indexed in their database. Google coincidently announced that they now have 8 billion pages indexed. Talk about who's got the bigger...