Online Marketing Best Practices: Generate Sales-Ready Leads

Online marketing is used to promote products and services online, to increase brand awareness, and to generate sales leads. Online techniques such as: search engine marketing, banner ads, email campaigns, online publication ads and video ads, etc appeal to visitor’s specific behaviour or interests. Online marketing is used to sell both locally and globally. As companies with global markets, oil and gas services companies are uniquely suited to exploit online marketing.

Download this guide especially tailored to the companies servicing the oil & gas industry. This guide highlights the benefits of online marketing, and demonstrates the effective use of online mediums and search engines to attract potential customers. By being ‘sales-ready’ on the Internet, oil and gas services companies can cost-effectively reach all potential buyers.

Download and learn:

• How online marketing can help services companies increase their revenue
• How to get found and get interested visitors from the internet
• How to effectively convert web visitors into sales leads
• How to engage leads until they are ready to buy.

Eight Ways to Improve Your Corporate Blog

You have a fabulous corporate blog set up. What do you do with it now?

1. Spread the word. People can’t find a blog if they don’t know it exists. Include a blog link on your homepage and/or navigation. Post about your blog posts on your Twitter and Facebook accounts. Add the URL to your business cards and letterhead, or send an email campaign with a blog excerpt – make sure your customers know you have a blog.
   
   
2. Add quality content. Blog readers choose to stay with the blogs they love to read, so make sure your chosen content will be valuable to your readers.
   
   
3. Blog early, blog often. If your blog is often the first one to blog about a new trend or topic in your industry, blog readers are much more likely to go to your blog first.
   
   
4. Link to your own old posts. If you’ve written about a topic before, make sure to include a ‘related posts’ section near the bottom of your blog post. Show them that you’re an expert in your field, with a lot of great tips and advice to share.
   
   
5. Add links and images to your blog posts. Images help bring the point of the post home, and links to other sites will mean you’re helping your readers find more information on a topic.
   
   We came across a great free blogging tool we think you’ll love. Zemanta suggests images, links, related articles, and tags while you're writing your blog post. It will cut down on the amount of time you spend tagging, adding pictures, and finding good links from your blog. You can try it out at http://www.zemanta.com
   
   
6. Write comments on related blogs. Bloggers are always greatful for a comment, and will often visit your blog if your link is included with your comment.
   
   
7. Write title tags for both your readers and Google. Once you’ve written your blog post, save a draft and look at your post title. Does it contain words people will search for when looking for the content in your blog post? Does the title entice people to read more?
   
   
8. Cover topics that need attention. If you’ve been hearing a lot of people wondering about a certain topic in your industry, write about it. If your customers often ask you the same questions, answer them fully and succinctly in a new blog post. Not only are you lightening your work load in the long run, but you’re helping your customers out. Happy readers mean return readers.