5 Must Have Elements for a Lead Generation Optimized Landing Page

When you have an online presence, there are a few things which you need to pay attention to in order to be a success. One of the major things to pay attention to is lead generation. After all, this is one of the premier reasons for having a landing page and an online presence to begin with. The more optimized you make your pages, the more leads you can enjoy. Below are five elements you simply must have on your landing page to make sure you will get the leads you are looking for:

1.Use a Good URL –
The URL is not only the way that your prospective clients will find you. It is also the way search engines find your website. To make sure your page is search engine friendly; it is a good idea to make sure that your URL uses keywords as much as possible. You should also make sure to opt for dashes rather than underscores.

2.Prove You Are Trustworthy –
One of the biggest problems most people have with giving up information is they feel they will be scammed in some way. Make sure to include everything from the Better Business Bureau (BBB) logo, to customer testimonials to Privacy Statements. These will reassure people you won’t use their information in a fraudulent manner.

3.Call to Action –
Always remember those who are on your landing page are looking for something. Give them a reason to click through to the free downloads, demos, reports or other freebies. Make sure you direct people to the content they are looking for through short copy with a distinct call to action.

4.Consistently Test Your Landing Page –
Make sure you are checking the effectiveness of your landing page on a regular basis. The more often you are checking in, the more likely you are to catch anything which is falling short of your goals so you can make necessary changes.

5.Thank Your Visitors –
Whenever you score a lead, make sure you thank those who gave up their information. Do not make them regret giving you their information. Make sure the thank you confirmation screen also includes another offer they can take advantage of. Above all else, make sure the thank you email is short, to the point and concisely written. You do, after all, want to make sure that you leave a good impression on would be clients.

These are just a few of the ways you can optimize your Landing page for lead generation. These can help you to get better results than the average telemarketing company, and for a fraction of the cost. You can also hire a professional company to help you with this kind of project.

Author: Matt Kraustrunk (Resource Nation)

Resource Nation provides free tools, tips, and purchasing advice for business owners and entrepreneurs in over 100 business categories ranging from telemarketing to credit card processing. Whether it's connecting businesses with local and national pre-screened vendors, or offering easy service comparisons on a VoIP service, Resource Nation empowers business decision makers by providing the information they need to make smart choices.

Why Blog?

If you are familiar with online marketing you will already know that a blog is a powerful tool for gaining exposure for your website. The complex link web and the frequently updated content make search engines like Google very happy. This is however only half of the equation, blogging is also about the human element, which is much harder to analyze with numbers.

Another reason to blog, is to build trust and to position yourself as an industry expert. If you are wondering how this can be achieved then consider the following;

You walk in to two comparable auto dealerships; the first is visually stunning with a very attractive sales person that can recite all the vehicle specifications off the top of their head, but does not seem to have a passion for cars.

The second is more modest, with a sales person that looks a lot like you. This sales person can't recite each of the vehicle’s specifics verbatim but seems to have a passion for cars, and understands why different vehicles will meet the needs of different drivers.

Each dealership has its pros and cons, but many customers would rather buy from a salesperson they trust and can relate to. A similar trend occurs with websites, many customers trust the opinions of bloggers because they feel a personal connection to their writing, and may even consider them an expert in their field.

Blogging on a regular basis may not feel like it will have a comparable ROI to other marketing techniques, but if you are able to stick with it, it will become something you look forward to doing. If all else fails, blogging is a constructive use of your lunch break that beats surfing Facebook any day.

Author: Jaron Whittingham

How to Use Viral Videos to Market Your Company

Marketing is all about grabbing the attention of those you want to reach. You want for them to recognize your company, but you also want to make sure to present the right image. There are quite a few different ways that you can market your company to the public. One of the great ways many businesses have been embracing recently is to use viral videos as a promotional method. The viral video is a great way to attract attention through something which is very popular right now. Best of all, in most cases it will not cost you anything to produce the videos you will use to promote your business. It is good whether you have a VoIP business phone system company or something else.

There are a few key components to making sure that your video will go viral and that it will produce the kind of exposure that you want. First, you need to think about something which will be interesting enough that many people will want to link to the video, direct others to it or even send the video to others. Your imagination can run wild with the different possibilities. It is very important to remember to stay as grounded as possible though. You do not want to run the risk of creating something which will get you the wrong kind of exposure.

Free Instructional Videos

If your company is respected by others as a good source for information, you may want to capitalize on this trust by offering up some free instructional videos. You can create the videos using a very simple format which will demonstrate your point to your potential clients. Make sure that you include your logo on the screen or in the background at all times so that the people watching the video will have no doubt as to where it came from. The better the information, the better your chances are that it will be promoted by those who view it.

Entertainment Videos

Entertaining videos may not be a great way to promote your expertise, but they do grab the attention. When someone wants to watch the video you can include a link which directs them to your company’s website. You can also use things like a YouTube account to make sure that when people watch the videos that you have, they will see where they came from. Make sure to include company information and links to your sites in your profile information on the account.

Linking to Expert Information

If you do not want to create your own videos, you can create links which will use videos from other professionals. You can embed the videos on your website and use them as a part of the content for your site. If the video is a popular one, your website will come up when people try to research it on the search engines. You will gain more traffic and more exposure as a result. Make sure that the experts you are linking to provide good information which is useful to your clients.

About the Author

Shannon Suetos is an expert writer on phone systems based in San Diego, California. She writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs such asVoIP service at Resource Nation.

Resource Nation provides free tools, tips, and purchasing advice for business owners and entrepreneurs in over 100 business categories ranging from VoIP business phone system to credit card processing. Whether it's connecting businesses with local and national pre-screened vendors, or offering easy service comparisons on a VoIP service, Resource Nation empowers business decision makers by providing the information they need to make smart choices.